Wednesday, January 23, 2013

Video is not junk.

One of Foster's main points is that video is indeed an effective way to transmit ideas and expression, and therefore is a valid medium in which to make art. Many people simply assign movies and television to the same realm of junk food; easily consumed but worth nothing. This is simply wrong. I strongly agree that video in all forms should be considered art. Furthermore Foster correctly identifies why video has such an appeal to artists, that "Video is an extension of ourselves because we can no longer distinguish between ourselves and TV-type technology." Video draws you in, and allows your mind to escape from your body and into the characters on a screen. You are hypnotized by it, and it consumes three of the five human senses, something most other mediums cannot do.


Though it is a commercial, the adds for 5-gum have always appealed to me. I enjoy the way the ads try to let us feel something unreal, such as being massaged by a billion steel balls. Again, even though it is a commercial, the clip feels much more like a short film, and this is why I am sharing it.

No comments:

Post a Comment