Chapter 2 Response

Something that struck me with this reading was that in the early days of video art, there became a striking difference between actual video art, and artful use of video for commercial reasons. It creates this idea that art is naturally opposed to commercialism, especially in video with the onset of television. It presents the question, can a commercial product be considered art? A widely released film, a popular novel, a television show? Does the fact that these items are made for mass consumption, and for the most part profit, take away from the argument that they could be considered art? What makes a scene like this: less of a work of art than this: