Aesthetics of video

I really like how much detail this article goes into in regards to angles. As an amateur automotive photographer, angles can be the difference between a good shot and an amazing shot. When filming and photographing cars, high and low angled shots can really bring about a new perspective of the car that the viewer may not have seen before. Likewise, CU, MS and EWS shots can also have a huge impact on what the viewer sees. Sometimes, you want a really close shot of a small detail of the car like the wheel for instance, but in other cases, you may want to get the whole car plus a good shot of the background, maybe with the sun setting behind the car. Things like this make a huge difference in how much the viewer can appreciate your framing. In automotive filming, the use of dollies and tripods are essential to making the final outcome that much better.




In this video, produced by a high-end wheel manufacturer, the film crew utilizes lots of variation between close up shots and medium shots. I like how, while they are a wheel manufacturer, most of the video doesn't revolve around their wheel, but rather the car and the fact that it is such a high end car ($230k) that has their wheels on it.

I really like the close up shots of the lights turning on, the tachometer revving up, and the close up detail shots of the engine, the interior, and the shots that utilize a helicopter.

My favorite shot has to be the medium shot where the car is driving along side of the cruise ship and you can make out the name of the ship.


I think, for this company, the close up and extreme close up shots really help portray that the company pays very close attention to all of the little details when it comes to their wheels. Thus, this video becomes an excellent marketing tool.