In his article, Hovagimyan explains how he thinks that people are culturally entering a, what he calls, "post media" information environment. He touches base on the various forms of media, such as painting, photography, radio and film and then elaborates on what each of them have to offer. Hovagimyan mentions that as technology has advanced art has changed. An example that he used was how people viewed paintings before and after photography came about. Before photography people looked at paintings how the artist depicted them. They were only able to see the artist's view of whatever the painting was. Hovagimyan used the depiction of war paintings and how people saw them as glorious battles because that's how the artist painted them to be. Once photography came along there was no longer this sense of fantasy but rather truth. A photo captures an actual image or scene that happens in the world. A photo of war would show exactly what it is and what goes on. Once people were able to see the truth they no longer were infatuated with the "false" images they had priorly seen.

Once people were able to see the truth through pictures technology sort of accelerated to help people capture the ultimate truth. From paintings to photography and from photography to film. Film was able to capture a motion picture and then evolved into capturing a motion picture with sounds which by its description tells you its beyond just a picture. With other advances in technology like the internet the people that are capturing these "truths" are able to reproduce and communicate their message to people across the globe which is what Hovagimyan is trying to explain when he uses the term "post media". People are able to use this advancement in technology to express themselves and communicate that expression with the rest of the world. They can now depict anything that happens in their lives in just about any way, whether through  a painting, sound recording, video recording, photo, etc. and then share it with millions of people creating a what Hovagimyan calls a "'meta-language' of New Media discourse."