Monday, September 9, 2013

Response to Video and Intermedia

I found this piece incredibly interesting because it breaks down the concepts with video art. Breder’s identifies the root of the intermedia as the activity of ‘art’, which leads me to ask, how can we define art? The author compares communication to legitimate art work, and leaves it as an open ended question. I believe it goes both ways: communication is an art and art is a form of communication. Both are processes that take preparation, focus, creativity, and skill to be successful. As for Breder’s discussion of intermedia, he claims it used to be confined to art and now includes performance. This leads me to believe that media will intertwine to continue to include technology based forms of communication as art work. Today we have video art, but tomorrow the possibilities are endless. For instance 3D-printing: is it an engineering-centric process, or is it an art of building? As the possibilities of art continue to grow, the lines between art work and video are merging, but it’s more than defining the two. They are working together to improve each other forming a symbiotic relationship. Video needs artists for such tasks as animation, design, and placement (scripts, sounds, movements).  Art can expand because of the opportunities video provides. Separately, they are good, but together, video and art, art and video, open doors for each other that otherwise would not exist. This results in intermedia, where each piece of art is not strictly categorized into a type. By mixing the different media, the result is unique because it expands boundaries that have been broken down. The combination of the two creates new industries, and has truly changed the way the younger generations visual art, which is a new kind of contemporary- it’s technological. Yesterday, we had sound art- mp3. Today, we have video art- mp4. Who knows what tomorrow will bring for the intermedia forms of art?


This video in this link combines art, technology, animation, sound and video to demonstrate a result of intermedia back in 1978. We can compare this to an animation such as a Pixar movie today to truly demonstrate the advancement of intermedia.

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