I found this article very interesting because it describes Video Art as somewhat of a counter culture movement. The emergence of Video Art has given artists a way of expressing their ideas without having to be apart of a large corporation. Video Art gave people a voice when it came to cultural or political issues. Large corporations that made T.V and Movies often portrayed American society as something fake and general. Video Art emerged as an outlet for people who weren't represented in these films and television shows.
I also found it interesting that this article compared the emergence of video art with technological advances. Because technology started to become more and more advanced people that weren't in large corporations could start expressing themselves through video art. Video art will only become more and more accessible because of the exponential growth of technology. People use their cellphones now to express their political and cultural beliefs. Twitter, Facebook, and Vine all help to spread Video art and make it more significant.
The video chose shows how people with just their iphones can make cinematic short films. This short is not very political or cultural but it shows how with just an iphone these guys can make a cinematically effective film.
https://www.youtube.com/watch?v=I-KrhgwtXLg
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