Wednesday, January 29, 2014

On Media and the Alteration of Art

In the article, On Media, the author discusses the phenomenon of hybrid media, combining different types of media together to create a new type. Some examples were silent films with text on the screen and an orchestra playing music along with the movie. This type of art is important because every single new hybrid form breeds a new form of artwork. Media changes and evolves constantly, and if different types can be used together, the new form can become more convenient, perhaps easier, and perhaps more elegant in its design.  Now with the digital world, there are so many ways to produce new media and mix and match whatever one has available. This can be dangerous in some instances, such as photoshop being used to add, delete, and edit parts of true photographs, and claiming the edited photograph to be true. However, photoshop can also be used to enhance, add interesting effects, and create impossible but hilarious situations. Because of this, having a medium like photoshop is necessary for the progression of art and media. Another media that uses this manner of changing reality is film and the use of green screens. In fact, anything and any scene can be created and changed with the green screen, which can confuse our perception of what is real and not. This is extremely effective for films, however, because they do not need reality to be created, and can rely on a false reality made possible by the digital age.



This video does a brilliant job of capturing different styles of art and putting them together to create something beautiful. The fact that we have the means to take an older style of painting and  digitize and make it move and change is incredibly powerful. The power of art and technology intertwined has come so far, and will continue expanding into the future.

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