Monday, September 15, 2014

Response to On **** Media by G.H Hovagimyan

In the article, Hovagimyan differentiated several sorts of media and gave some examples to demonstrate the features of each one. What I found interesting is that he said “meaning for any art work is a communication process, a shared tribal agreement on the meaning of any icon, symbol, etc. In this sense, meaning had more to do with language and the evolving nature of linguistic forms. I place art in the category of a language as well” I believed that even with the sense of “Art in the Age of Mechanical Reproduction”; reproduction gives art pieces new definitions. For instance, the world-known reproduction L. H. O. O. Q. by Marcel Duchamp refreshes the traditional method of viewing an artwork. Also, it influenced artists from 70s and 80s. 


Another thing came into my mind when I was reading the “cross media” part in the article was that The Da Vinci Code from Dan Brown could be an example of Cross Media. The novel used the mass media as a medium to represent another kind of media.

Also, there was a further exploration in the last paragraph. “The art is ever changing.” This sentence reminded me several things. By the time every invention was created, there was no way to imagine what it could achieve and how would it be in the future. With this in mind, the way of transmission varied a lot in years. Especially in the 21st century, the fast spreading information and prevalent technology lead artists a way to make creative artworks. I believe that there is no singer would release their songs out without editing their vocal. Also, exaggerations were made to mass medias, especially the ones with commercial uses. On the one hand, the involving of computer technologies may make the artworks more aesthetic. On the other hand, I may consider some kinds of editing were too much that would fool the audiences’ eyes.

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