Today, the idea of not using an item for it's intended purpose is not uncommon, in fact it's quite ordinary. But at the time, Duchamp's fountain was groundbreaking, it was no less, but absurd. For this reason, the intention of using an item for another goal, is why Duchamp's fountain is an example of intermedia.
Another example of intermedia, through using an item for it's unintended purpose, would lie in French director and magician Georges Méliès. While one of the pioneer directors of cinema, Méliès made an interesting discover through cinema, and that is that he could use film a trompe l'œil. The trompe l'œil translates deceives the eye, or more blatantly trickery of the eye. While film was and still is a creative medium, only Méliès at the time used cinema and his ability of magic hand in hand. Today, thanks to Méliès' intention of incorporating magic into cinema, actually ended advancing cinematography in a way that would not have been possible without the Méliès. For example, in the following video, Méliès understood that if he inserted cuts in particular places, he could deceive the audience into believing something or lack there of has happened.
Modern cinematography incorporates the same idea to a different extent. For example, if a man get's out of bed but a filmmaker feels that his getting dressed, eating breakfast, and brushing his teeth takes up too much time, he may insert a cut from getting out of bed to walking out the door. While not explicitly said, it is observed that some time has passed. This idea in some form or way can be traced back to Méliès. So in a way, popular modern cinema may also be a form of intermedia.
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