“At issue here is the
intentionality of the artist, as opposed to that of the television executive or
even commercial filmmaker or video maker: the work is not a product for sale or
mass consumption.” I found this
distinction to be fascinating because I have often tried to discern what
qualifies something as art. It seems
that Rush believes that if one has the intention of exploiting his work in the
hopes of making a profit, then he can not qualify his work as art. Even more interesting is the separation of
the terms “art” and “artful.” Rush says
that a commercial filmmaker can use artful techniques to elevate his work, but
because his intention is to make money, he cannot call his film “art.” This reminded me of an interview that I saw
with the Danish filmmaker Nicolas Winding Refn, who discussed Michael Bay, one
of the most well known commercial filmmakers, and showed that his films have a
very specific and extravagant visual language.
He also went on to discuss Christopher Nolan, who I believe exemplifies
Rush’s definition of an artist, and how even though his films go on to gross
millions of dollars, they are still considered great films.
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