The Medium is The Message

At first, I wasn't quite clear with the concept of "the Medium is the Message"; but after reading this article, I was convinced with what Marshall McLuhan referred in the passage, though not absolutely agreed with, at least worthy of attention.
I 'm pretty interested in the part that he talked about the "medium" brought out by the new technology and how they affect the world because the new technological invention can be directly perceived  through out senses. Railways and airplanes are mediums that bring out new living patterns and those are "messages".
The most direct way that "the Medium is the Message" makes sense to we is that in last a few days there were big incidents happening both in US and my country China: Boston had the Marathon Bombing, 3 dead and hundreds injured; China had the magnitude 7.0 earthquake that killed more than 160 lives and more than 2000 injured. In both incidents, people receive the fastest information from the internet instead of the traditional medium. The internet and the invention of social networking website gives pressure to the traditional medium since it changes the way how we get used to receive information; we are not satisfied by the way we receive news as before, and the change of technology and our demand force it to improve again, that process happens interchangeably, so "the Medium is the Message".

Here is a short video from google introducing the data of people using mobile now. "Mobile is so big. It's changing and creating new customer behaviors. Mobile is entertaining us in new ways."We are spoiled by the convenience it brought to us and it is forced to be more perfect. Message is the ways and patterns that it brings to us, which still holds Marshall Mcluhan's idea from long time ago.