After reading this article, I got a little confused about the
meaning of differentiate medium and content. Since the borderline between them
is blurred. Thinking about human conception, the medium already enables us to
find a way connecting the content and medium. There are two of the examples
McLanhan gives in the article: “For
the "message" of any medium or technology is the change of scale or
pace or
pattern
that it introduces into human affairs. The railway did not introduce movement
or transportation or wheel or road into human society, but it accelerated and
enlarged the scale of previous human functions, creating totally new kinds of
cities and new kinds of work and leisure. This happened whether the railway
functioned in a tropical or a northern environment, and is quite independent of
the freight or content of the railway medium. The airplane, on the other hand,
by accelerating the rate of transportation, tends to dissolve the railway form
of city, politics, and association, quite independently of what the airplane is
used for.” For my
understanding, this could be explained in the films. As for a medium, films functions
in so many ways. It gives people the possibility of thinking more than what we
just see. If a person wash the blood on his clothes and then kill anther person.
That may not happen in the real world. However, as the plot being the content
of a film, that makes sense for all of the audiences. No one will question
about why the order is not present with time passing by. The medium’s personality
allows the viewers to get the message and have no doubt about the abnormal
things in real life. In this way, the medium is already a type of message.
There is some setting before we even see the contents. We acknowledge that
actions and words will be exaggerated in dramas. Illusions could be pictured in
poems. These mediums play roles in message passing. It reminds me a famous
movie called “Momento”. I only found the trailer on YouTube. The medium makes
people to hold their memory for all the film pieces. Then, when all the
fragments reach to some point, all the things could be connected. https://www.youtube.com/watch?v=0vS0E9bBSL0
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