Monday, November 24, 2014

The Medium is the Message-Response

After reading this article, I got a little confused about the meaning of differentiate medium and content. Since the borderline between them is blurred. Thinking about human conception, the medium already enables us to find a way connecting the content and medium. There are two of the examples McLanhan gives in the article: “For the "message" of any medium or technology is the change of scale or pace or

pattern that it introduces into human affairs. The railway did not introduce movement or transportation or wheel or road into human society, but it accelerated and enlarged the scale of previous human functions, creating totally new kinds of cities and new kinds of work and leisure. This happened whether the railway functioned in a tropical or a northern environment, and is quite independent of the freight or content of the railway medium. The airplane, on the other hand, by accelerating the rate of transportation, tends to dissolve the railway form of city, politics, and association, quite independently of what the airplane is used for.” For my understanding, this could be explained in the films. As for a medium, films functions in so many ways. It gives people the possibility of thinking more than what we just see. If a person wash the blood on his clothes and then kill anther person. That may not happen in the real world. However, as the plot being the content of a film, that makes sense for all of the audiences. No one will question about why the order is not present with time passing by. The medium’s personality allows the viewers to get the message and have no doubt about the abnormal things in real life. In this way, the medium is already a type of message. There is some setting before we even see the contents. We acknowledge that actions and words will be exaggerated in dramas. Illusions could be pictured in poems. These mediums play roles in message passing. It reminds me a famous movie called “Momento”. I only found the trailer on YouTube. The medium makes people to hold their memory for all the film pieces. Then, when all the fragments reach to some point, all the things could be connected. https://www.youtube.com/watch?v=0vS0E9bBSL0

No comments:

Post a Comment