My favorite section in this reading was the paragraph discussing General David Sarnoff's quote. I found this paragraph to be the most enlightening when it came to exemplifying what McLuhan was trying to get at and I appreciate his point of view on the General's quote. The fact that the nature of the medium (firearms for example) is somewhat ridiculous as the creation of the medium is already representing who the creator is as a person. Exploring the example of firearms, there is no way around justifying what they were created for. Sure, someone could say to inflict harm, defend oneself, or instill a sense of protection. However in the end of the day, a firearm is designed to inflict harm upon others which already sends a strong message of aggression/hate.
Mad Men Clip
Woman being used as the medium, her herself is the message.
No comments:
Post a Comment