The Medium is the Message

"Apple pie is in itself neither good nor bad; it is the way it is used that determines its value." - I appreciate this sarcastic reversal of Sarnoff's statement. Many people do not appreciate the medium as a necessary part of the message even for gun use. The gun has the capability. Just like words have a certain capability, as does photographs. If a person makes a video of photographs, it is a lot different than if the medium were people.

Another aspect of the article that I appreciated is it talking about people viewing the progress of the final product. We do not aptly do this unless something is produced instantly. From interpretation of these parts of the article, I can conclude that it is important to slow down your art. It is also important to slow down the way that you use your medium.

For these arguments however, I feel that they usually evolve into the author criticizing modern society's inability to understand what they are viewing, such as what McLuhan attempted to do by citing Shakespeare's quotes. I think that we shouldn't be criticizing our ways of instant viewing, but instead taking pride in our technologies ability to evolve. There is a lot of art that has been able to be included in the type of art that we view because of these fast processes. For the viewing part of my response, I am including a youtube video that is talking about the medium as the message in a critical way. I think that by viewing this video, it helps to develop a little bit more of a personal perception of what the medium as the message entails.