The Medium is the Message

I don't fully agree that "the medium is the message". I feel that any thing that is created, whether it be art or a light bulb, begins with an abstract idea in someone's head. In order to relate an idea or emotion to other people a person must find a medium with which other people relate to. Thus, a person's true message, at its most basic point, can never fully be understood by anyone else. The medium in which the message is portrayed is influenced by the people that the message is meant to appeal to, so by taking this into account the original message becomes skewed. If an artist can't get their message across to people with the medium he is using he must change the medium or people won't care. If somebody continues to write letters because they like the personal touch, it doesn't add any if nobody reads it because everyone is on facebook. With technology, an inventor my only be able to get across part of his message due to scientific limitations or budget constraints.
I feel that rather than "the medium is the message", it should read "the medium distorts the message".
I think that instead of the medium influencing society, society influences the medium. This in effect makes the individual conform to the medium society prefers, which is ironic since a group of individuals create society.

http://www.youtube.com/watch?v=x6eJyth8Dvo