Wednesday, April 24, 2013

This week, as I read Marshall McLuhan's "The Medium is the Message," I was particurlarly struck by McLuhan's description of movies . On page four of our packet, McLuhan writes, "The movie, by sheer speeding up the mechanical, carried us from the world of sequence and connections into the world of creative configuration and structure. The message of the movie medium is that of transition from lineal connections to configurations." What then can we consider the message of the digital medium to be? Are we still in an age of creative configurations and sequences? Or have the onset of the personal computer and the internet allowed us to surpass this phase by virtue of their interactive environments? 

In thinking about these questions, I considered the evolution of typography. Unlike the lineal, uniform print McLuhan reflects upon, today, typography has revolutionized the way we communicate. Each of us, as we constructed the blog assignments for today, have dabbled in the art of typography. In the twenty-first century, we breathe type. We type on our phones, or computers, our ipads, and ou free to manipulate this type as we wish thanks to a formatting toolbar and font-book. Perhaps, the digital interface has ushered us into a world de-configuration, of construction rather than connections.

http://www.behance.net/gallery/Hidden-typography/6832523

http://postertext.com/

No comments:

Post a Comment