Personally, I found
G.H. Hovagimyan’s article On **** Media
to be undeveloped and lacking a well sort out thesis. Though he generated some
good ideas and explanations on this shift into a “Post Media” era, I believe
the point he was trying to convey was very vague and flat. His thoughts were
not formulated properly and so they didn’t really convince me that the world we
are living in today is shifting into “Post Media” times.
The thing that irritated me the most about Hovagimyan’s
article and possibly the underlying reason as to why I found it to be
undeveloped is the fact that in the second line of his article there is an
error. A day before I read this article, I read a passage by W.J.T. Mitchell entitled Addressing Media that mentions Marshall
McLuhan and his thesis, “The medium is in the message.” I had also written a
two-page response paper on this idea and so upon reading the second line of
Hovagimyan’s article, I immediately recognized it. However, by the time I
finished reading the third line I realized something was wrong. I immediately
pulled out my reading from my Introduction to Media Studies class and checked
if my hypothesis was correct, and it was. G.H. Hovagimyan spelt McLuhan’s name
incorrectly by adding an extra C to his name. Realizing this fact, I
immediately lost faith that anything Hovagimyan would argue in the reminder of his
paper would be correct or worth believing. Not only did he misspell the name
one of the greatest contributors to Media Studies and gave his quote a random
guy, but he was also deceiving his readers who were unaware of who McLuhan was.
However, despite the fact that Hovagimyan lost my trust I
must admit that he did have some decent points. In the case of painting and
photography it is true that there is a shift into the “Post Media” era with
cameras now having the ability to capture images with such precision that it
feels realistic. The act of capturing an image no longer requires great effort
(sitting down for hours to get a portrait painted), but can be done in a matter
of seconds. This makes the distribution of art easier and more accessible but
as Hovagimyan mentions this is the reason why we are in a “Post Media” era.
Machines are now capturing the art form that humans have been doing for years
and there is no turning back from this advancement. Sooner or later in this
“Post Media” era, the need for human interaction will be no longer necessary,
for with the right programs and developments these technologies will be able to
run on their own.
This comparison between painting and photography along with other
good points forced us to think about the future and where technology will lead
us. Nonetheless, as I mentioned before, if Hovagimyan expanded on his examples and
demonstrated how they will impact this shift into the “Post Media”, his point
would have been clearer and further developed.
https://www.youtube.com/watch?v=gEzuWWmn9xI
-Danielle Rennalls
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