I won’t lie, this reading confused me a bit. Foster claims
that “video enables and has a high potential for intermedia it, as a medium,
compels. Video is spontaneous because spontaneousness only makes sense with
reference to fixed expectations” (64). I feel like if video has expectations,
it is through similar ways to other mediums. How did audiences develop
expectations of film? Directors started making films and through audience
reaction and their own innovation developed storytelling and continuity
conventions to what we see today. So how does Foster think that video developed
expectations? How is it magically separate from other mediums? Video came out
of film, and it shares many of its conventions with film. If it has its own
unique set, at least some crossover is evident.
I think Foster means to assert that a specific kind of
experimental video is in its own artistic realm, which is up for debate and
slightly different than a “video as a whole” argument. Many directors in movies
today shoot video but make full length movies just like film ones. Are those
“videos” as artistically enlightened as the video he refers to? I can’t really
tell.
Regardless, Foster’s assertions about video in the modern
age hint at how it is a pervasive form, possibly an art form (and maybe not),
one that inherently connects other mediums in how it emerges from and engages
what we think. Foster posits that “video, if one uses it as an extension of one’s
self rather than as an extension of one’s notions of art, cannot avoid
confronting areas in communication, information and meaning” (64). For example,
I found a video by Aleksandra Mir called The First Woman on the Moon,
documenting a real event where a beach was transformed into a moon-like
landscape and a woman placed an American flag on it. The event itself pokes at
JFK’s speech that references getting a man on the moon. The video, then,
documents this event and becomes its own work separate from the event in how it
records it and pieces it together. It incorporates the history of the JFK speech
along with new events, which makes it socially relevant, and creates its own
work from that. These aspects combine to make it an intermedia production.
Here's the link: http://www.aleksandramir.info/projects/first-woman-on-the-moon/
Here's the link: http://www.aleksandramir.info/projects/first-woman-on-the-moon/
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